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International Jewellery London 2010

October 30, 2010

As soon as all the wedding preparations were done and dusted, I started straight on all the prep for this years International Jewellery London, held at Earls Court 2 from the 5th – 8th September. This year, as I was basically changing the entire range from mixed metals to precious metals, (more on that in my next post) I had rather a lot of work to do, but thankfully the range had been designed earlier in the year, so at least I was able to concentrate on the manufacture of the collections and stand design. 

 I’d again booked a stand in the Design Gallery, where all the best contemporary jewellery designers were featured, and I knew after last years experience that as the stand was also visible from the main entrance, that it should make an impression & immediately give potential buyers a clue as to what kind of jewellery they were about to see. This year I used vintage feather birds dotted all over the walls, a cabinet filled with vintage crockery as stands, tables decorated with vintage lace tablecloths and a few vintage frames from last year. This worked quite well and certainly gave the potential buyers an idea of what they were about to view and put the whole label in context.

I was delighted to see that the label had a fantastic amount of interest  – even after the success of last year – as I’d changed the range from base to precious metals I didn’t know how it was going to be received, as there are just so many fantastic designers competing for buyers! But I was quite overwhelmed with the success of the show this year, and buyers were even placing orders once the show had closed and we were packing up the stand!

So again it was a pretty good experience. Lots of interest, a stack of  brilliant orders and loads of new contacts, which is the whole idea. I bribed my OH to help out again, as he’s a bit of a showman and it was all I could do to stop him from parading up and down the aisles shouting ‘Roll up Roll up’!  The show is definitely quite social – I again bumped into a load of old friends and colleagues whom were either exhibiting or visiting which was lovely!

The one drawback to the show this year was the completely unnecessary tube strike, which really affected visitor attendance on the Sunday and Monday. Happily this didn’t seem to affect the placing of orders, and the show certainly recovered on the Tuesday and Wednesday, but its the last thing a small business needs when you’ve invested so much time and money in preparing for the trade show. Having said all that, I was delighted with the show this year and International Jewellery London will certainly be on our show schedule for next  year and I’ll have to see what else we can also get up to!

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